Emma Pearse

Creative PR & Brand Strategy with warmth and hustle

Emma is an energetic collaborator, passionate about helping people and brands navigate the wild worlds of self promotion, media and communications.

The media landscape can be bewildering and even seem hostile. And for many, self promotion is a dirty word(s). With over 20 years experience in both Australian and US media, Emma is in her element as a PR and brand specialist, helping innovative and high flying brands clarify their story and become part of the daily conversation. She is a natural writer and storyteller, and offers promotional and media strategy that starts dialogues, provokes thoughts, and lasts well beyond the daily clickosphere. She mentors high profile creatives who are busy with their real work. She leads content campaigns for startups and small businesses that audiences and clients want to follow. And she will whip a PR pitch into all sorts of surprising angles for high value media wins. She works with entrepreneurial and creative clients in social justice and the arts, technology and eCommerce, fashion and sustainable design, and health and wellness.

In her “other” life, Emma has published one non fiction book (self promo: Oprah mag liked it!) and published essays and articles for The New York Times, New York magazine, the Guardian, Elle, Vogue, Spirituality & Health... and more. She has launched her clients into mainstream and industry publications in Australia, the US and UK.

I run private writing workshops for groups and individuals—creative and corporate. My speciality is mentoring the process of writing creative nonfiction—I can help you write your personal story or pitch and publish the story of an important social issue that you have a passion for and want to share with the reading world. All writing involves navigating the tricky dynamic between research and emotion. Many of my clients are professionals in the fields of law, psychotherapy, business, research, marketing and the creative fields. Many write in their spare time and are on the path to writing personal essays, feature articles and memoirs. I have also helped business professionals turn months or years of research into publishable prose.

All writing, whether fiction or non-fiction explores truth and tells a story. I mentor like your smart aunt; encouragement and discipline. I share the tools and techniques of the pros: screenwriters for Pixar and Disney as well as bestselling storytellers like Stephen King, Mary Karr, Maya Angelou, Joan Didion, Joyce Carol Oates, James Michener, Elmore Leonard and Frank McCourt. 

I can tailor workshops to individual and group needs.

I also work with business groups to help adapt academic and technical writing into accessible language for sharing business goals and research.