PR is both a sister to marketing as well as a unique establishing tool: while social media drives leads with its messaging, PR builds your legacy that will have both immediate and long term impact. While social media is constantly revolving — and those delightful, elusive Insta Stories disappear within 24 hours — quality PR lasts, and can continue driving exposure well beyond its initial publication. Often for years!
Emma sees PR as an integral element to your holistic and brand strategy — the story you’re telling to your customers and clients should be the same story you’re sharing in the media and both nurture and motivate the other. Sometimes, that means being flexible to conversations that are happening the media — which is shaped by readers, who are… your audience! Ultimately, Emma strikes a balance so that your brand is influencing the public conversation, which is in turn being influenced by your audience. Make sense?
Everything is circular. Business can feel tunnel visioned — Emma directs the flow while you focus on your tunnel.