Emma Pearse

Creative PR & Brand Strategy with warmth and hustle

Emma is an energetic collaborator, passionate about helping people and brands navigate the wild worlds of self promotion, media and communications.

The media landscape can be bewildering and even seem hostile. And for many, self promotion is a dirty word(s). With over 20 years experience in both Australian and US media, Emma is in her element as a PR and brand specialist, helping innovative and high flying brands clarify their story and become part of the daily conversation. She is a natural writer and storyteller, and offers promotional and media strategy that starts dialogues, provokes thoughts, and lasts well beyond the daily clickosphere. She mentors high profile creatives who are busy with their real work. She leads content campaigns for startups and small businesses that audiences and clients want to follow. And she will whip a PR pitch into all sorts of surprising angles for high value media wins. She works with entrepreneurial and creative clients in social justice and the arts, technology and eCommerce, fashion and sustainable design, and health and wellness.

In her “other” life, Emma has published one non fiction book (self promo: Oprah mag liked it!) and published essays and articles for The New York Times, New York magazine, the Guardian, Elle, Vogue, Spirituality & Health... and more. She has launched her clients into mainstream and industry publications in Australia, the US and UK.


PR is both a sister to marketing as well as a unique establishing tool: while social media drives leads with its messaging, PR builds your legacy that will have both immediate and long term impact. While social media is constantly revolving — and those delightful, elusive Insta Stories disappear within 24 hours — quality PR lasts, and can continue driving exposure well beyond its initial publication. Often for years!

Emma sees PR as an integral element to your holistic and brand strategy — the story you’re telling to your customers and clients should be the same story you’re sharing in the media and both nurture and motivate the other. Sometimes, that means being flexible to conversations that are happening the media — which is shaped by readers, who are… your audience! Ultimately, Emma strikes a balance so that your brand is influencing the public conversation, which is in turn being influenced by your audience. Make sense?

Everything is circular. Business can feel tunnel visioned — Emma directs the flow while you focus on your tunnel.