Emma Pearse

Creative PR & Brand Strategy with warmth and hustle

Emma is an energetic collaborator, passionate about helping people and brands navigate the wild worlds of media, communications and self promotion.

The media landscape can be bewildering and even seem hostile. And for many, self promotion is a dirty word(s). With over 20 years experience in Australian, US and international media, Emma is in her element as a PR and brand specialist, helping innovative and socially conscious brands clarify their story and become thought leaders and a part of the daily conversation. She is a natural writer and storyteller, and offers promotional and media strategy that starts dialogues, provokes thoughts and lasts well beyond the daily clickosphere. She mentors high profile creatives who are busy with their real work. She leads content campaigns for small and global businesses that audiences want to follow. She whips up innovative stunts and events. And she is an expert at massaging a PR pitch into all sorts of surprising angles for high value media wins. She works with entrepreneurial and creative clients in arts and entertainment, eco travel and tourism, technology and eCommerce, fashion and sustainable design, and social justice, health and wellness.

In her “other” life, Emma has published one non fiction book (self promo: Oprah mag liked it!) and published essays and articles for The New York Times, New York magazine, the Guardian, Elle, Vogue, Spirituality & Health... and more. She has launched her clients into mainstream and industry publications in Australia, the US, Germany and the UK.

Published in the US by DaCapo Press and in the UK and Australia by Hodder Stoughton, the book also sold worldwide, including China, Italy and Brazil. This is my first nonfiction book, a travel story and biography of Sophie the five-year old blue heeler who swam 12 miles through shark-infested waters off the coast of Mackay in far north Queensland, Australia (southern tip of the Great Barrier Reef). Sophie, robust and loyal as her breed comes, survived on two remote islands alone for six months until being rescued by rangers, thanks to the kindness of strangers and the genius of small-town gossip. Publisher's Weekly said: "A tender, delightful story of how a cosseted pup turned into a hardy, intrepid—and very lucky—“supercanine,” this book will endear itself to dog and adventure lovers everywhere." Oprah.com loved it also.