Emma Pearse

Creative PR & Brand Strategy with warmth and hustle

Emma is an energetic collaborator, passionate about helping people and brands navigate the wild worlds of self promotion, media and communications.

The media landscape can be bewildering and even seem hostile. And for many, self promotion is a dirty word(s). With over 20 years experience in both Australian and US media, Emma is in her element as a PR and brand specialist, helping innovative and high flying brands clarify their story and become part of the daily conversation. She is a natural writer and storyteller, and offers promotional and media strategy that starts dialogues, provokes thoughts, and lasts well beyond the daily clickosphere. She mentors high profile creatives who are busy with their real work. She leads content campaigns for startups and small businesses that audiences and clients want to follow. And she will whip a PR pitch into all sorts of surprising angles for high value media wins. She works with entrepreneurial and creative clients in social justice and the arts, technology and eCommerce, fashion and sustainable design, and health and wellness.

In her “other” life, Emma has published one non fiction book (self promo: Oprah mag liked it!) and published essays and articles for The New York Times, New York magazine, the Guardian, Elle, Vogue, Spirituality & Health... and more. She has launched her clients into mainstream and industry publications in Australia, the US and UK.


Don't think of it as self-promotion, think of it as self-invention.” — Austin Kleon, artist and entrepreneur

I work with incredible people who do incredible things during all stages of launching.

My services:

  • Media and Communications Strategies:

    - launch, establish and maintain brand stories in industry and mainstream media in Australia and the US

    - strategise and execute thought leadership for brand founders and team

  • Brand Refresh: help your brand or business to define your voice, message and marketing presence

  • Editorial Calendars:

    - strategise and implement media and social media outreach: print and digital

    - define brand messaging for social media, marketing and media coherency 

  • Content marketing: strategise, mentor and implement content for all levels of media and marketing, from blogs to email marketing to social media campaigns

  • Copywriting and copyediting: write and edit social media, blog posts, feature articles, opinion pieces for industry and mainstream publication

  • DIY workshops and mentorship: empower you with the tools and knowledge to navigate, maintain and evolve your brand’s PR & media campaigns, locally and internationally

I also work with writers at all stages of book or article projects. 

  • help navigate the unwieldy world of literary agents and publishers, and mainstream publications

  • guide you through the options of what sort of book you want to write and where it will fit in the market

Let’s have a chat. Write to me at emmapeanyc @ gmail.com or call 0477 751 905