Emma Pearse

Creative PR & Brand Strategy with warmth and hustle

Emma is an energetic collaborator, passionate about helping people and brands navigate the wild worlds of media, communications and self promotion.

The media landscape can be bewildering and even seem hostile. And for many, self promotion is a dirty word(s). With over 20 years experience in Australian, US and international media, Emma is in her element as a PR and brand specialist, helping innovative and socially conscious brands clarify their story and become thought leaders and a part of the daily conversation. She is a natural writer and storyteller, and offers promotional and media strategy that starts dialogues, provokes thoughts and lasts well beyond the daily clickosphere. She mentors high profile creatives who are busy with their real work. She leads content campaigns for small and global businesses that audiences want to follow. She whips up innovative stunts and events. And she is an expert at massaging a PR pitch into all sorts of surprising angles for high value media wins. She works with entrepreneurial and creative clients in arts and entertainment, eco travel and tourism, technology and eCommerce, fashion and sustainable design, and social justice, health and wellness.

In her “other” life, Emma has published one non fiction book (self promo: Oprah mag liked it!) and published essays and articles for The New York Times, New York magazine, the Guardian, Elle, Vogue, Spirituality & Health... and more. She has launched her clients into mainstream and industry publications in Australia, the US, Germany and the UK.


Don't think of it as self-promotion, think of it as self-invention.” — Austin Kleon, artist and entrepreneur

I work with incredible people and organisations who do incredible things during all stages of business, from launch to growth to relaunch.

My services:

  • Media and Communications Strategies:

    - launch and establish brand stories in industry and mainstream media in Australia, the US and internationally

    - strategise and execute thought leadership for founders and team specialists

    - establish partnerships and sponsorship opportunities with aligning brands

  • Brand Refresh: help your brand or business to define your voice, message and marketing presence

  • Editorial Calendars:

    - strategise and implement timely and culturally relevant media and social media outreach

    - align media outreach with national and international cultural calendars

    - define brand messaging for social media, marketing and media coherency 

  • Content marketing: strategise, mentor and implement content for all levels of media and marketing, from blogs to email marketing to social media campaigns

  • Copywriting and copyediting: write and edit social media, blog posts, feature articles, opinion pieces for industry and mainstream publication

  • Event innovation and management: brainstorm and co-produce innovative and thought-provoking events, speaker opportunities and partnerships to leverage for media opportunities

  • DIY workshops and mentorship: empower you with the tools and knowledge to navigate, maintain and evolve your brand’s PR & media campaigns, locally and internationally

I also work with writers at all stages of book or article projects. 

  • help navigate the unwieldy world of literary agents and publishers, and mainstream publications

  • guide you through the options of what sort of book you want to write and where it will fit in the market

Let’s have a chat. Write to me at emmapeanyc @ gmail.com or call 0477 751 905